BETEK BOYA SAN. A.S. TURKEY
Founded in 1988, in its early years in the sector Betek Boya Kimya ve Sanayi A.S. developed the high-quality concrete admixtures, ready-mixed mortars, and waterproofing materials that were in high demand within the construction market. The company gained great momentum with the high amount of orders and well accepted effective sales and marketing systems. With the strength Betek gained from its experience in construction materials, it began to seek new markets and added construction paints to its product range. It was in 1993 when Betek Boya Kimya ve Sanayi A.S. first stepped into decorative coatings business as a result of its technological collaboration with DAW, the largest decorative coatings manufacturer in Europe. . This collaboration served as a milestone for both Betek and the Turkish paint industry as it paved the way for the company’s brand Filli Boya to bring the technological richness of Europe’s paint products to Turkish consumers. Being the first Turkish paint company to engage in manufacturing with a European partner, Betek also opened the door for the first foreign capital flow into the Turkish paint industry. Using cutting-edge manufacturing technologies, Betek gained a reputation as a “leading and innovative brand known for top quality manufacturing” with its products appealing to consumers and changing the game in the paint industry. This helped it to quickly become the most powerful and an exemplary company in the industry, and to strengthen its place as market leader in 2001. Betek has always believed in the importance of brand investment and made sustainable investments in this regard while it was climbing to its leading position. And these efforts resulted in the creation of Filli Boya – a brand which won the hearts of consumers. With almost 1,300 employees and over 5,000 sales points, Betek has made its mark in the sector and secured an important position not only in the paint sector but also among Turkey’s leading industrial enterprises. 2003 was an important cornerstone in the development of Betek Boya Kimya ve Sanayi A.S. This was the year of the beginning of its heat insulation activities and in which it took over the role as leader in this sector resulting from its operations, considered also as part of its social responsibility to the future development of its native country Turkey. Operating in accordance with international environmental protection and environmental health standards, Betek Boya Kimya ve Sanayi A.S. actually took the first step towards its environmental work in 1993 by adhering to EU paint standards, and has been managing its manufacturing and R&D processes accordingly ever since. Betek owns following management systems: ISO 9001, ISO 10002, ISO 14001, OHSAS 18001, ISO/IEC 27001, ISO 50001, IATF 16949.” In line with its mission to extend its domestic success beyond Turkey’s borders, Betek has a 11,000m2 production facility for paints in Egypt with a capacity of 26,000 metric tons. Betek has also opened manufacturing facilities in Kayseri and Balikesir where it manufactures all major heat insulation system products using the latest technologies and to the highest standards in order to meet Turkey’s insulation demands as awareness gradually increases.